I thoroughly enjoyed speaking with Jane Singer on her Seat At The Table podcast about being a #Lawyer in #Japan, with my own law firm, and talking about how to help clients sell into Japan when they are not really sure how to do it. 

Most brands are looking for new markets where there’s strong consumer demand - and buying power.

Yet most over look Japan. Too complicated … takes too long to get into the market … then there’s the language barrier and cultural differences. Many would rather avoid it than risk possible failure.

But what if the Japanese market wasn’t as challenging as it looks? What if brands could actually do quite well there, if they just understood what to do and how to do it?

The Japanese market might be different from other markets, but there are huge opportunities for brands that offer high quality products.  

Jane and I talk about:

💥How I help international brands successfully navigate the Japan market. 

💥Demystifying Japan and decoding many of the commonly held (and often incorrect) assumptions about what it takes to break into the market.

💥The upsurge in #influencemarketing #influencers contracting 

💥How Japan isn’t about a quick win, but all about long term investment for long term returns

💥Using a local playbook, local knowledge and local experts 

💥Opportunities  - especially for niche brands.

🎧 Listen to the Seat At The Table Podcast right here 

#japanesemarket #ecommercestrategy #seatatthetable #womenlawyers #womeninlaw #podcasts #catherineoconnelllaw